Merchandising structure
Organize test categories so customers quickly find the right options for their goals.
DNA Storefront
Build a branded DNA storefront customers can navigate confidently
Focus on merchandising clarity, customer journey, and kit flow while LegUpRx supports operational execution.
- Ideal for businesses that already drive ecommerce-style traffic.
- Helpful for partners expanding beyond single-offer telehealth funnels.
- Requires thoughtful product education to reduce customer confusion.
Storefront context that improves buyer confidence
A high-performing DNA storefront needs category clarity, clear customer expectations, and a flow that reduces confusion from checkout through kit fulfillment.
- Start with focused categories instead of launching every option at once.
- Align product merchandising with the goals your audience already understands.
- Refine category emphasis based on observed conversion behavior.
Customer Journey
Make the storefront easy for customers to understand
A storefront only converts when shoppers can read the categories, follow the flow, and feel confident about what they are buying. Merchandising matters as much as the catalog itself.
- Lead with the most understandable categories instead of overwhelming shoppers.
- Use a branded storefront experience that feels trustworthy and organized.
- Clarify what customers should expect from purchase through kit delivery.
Customer-Friendly Store
Education Content
Support purchases with content that helps people act confidently
Storefront performance depends on how well customers understand what they are buying. Pair categories with simple educational context so shoppers know which test fits their goals.
- Pair product categories with simple educational context.
- Reduce hesitation by guiding customers toward the right use case.
- Improve category performance by supporting the buying decision with better content.
Education Support
What’s included
What your business will get
Checkout-to-results journey
Present clear expectations from purchase through fulfillment and result delivery touchpoints.
Conversion optimization
Use category insights and customer behavior signals to refine storefront performance.
Launch plan
How rollout typically works
Define your featured categories and top-performing entry products.
Launch the storefront with clear customer guidance and next steps.
Promote via your owned channels and local audience touchpoints.
Optimize assortment and messaging based on order behavior.
Pricing and growth notes
- Start with focused featured categories before broad expansion.
- Track conversion by category to prioritize merchandising.
- Use add-on bundles where they improve customer outcomes and order value.
Merchandising a DNA storefront customers trust
A branded DNA storefront should feel organized from browse to checkout. Lead with understandable categories, clarify kit expectations, and keep brand presentation consistent with your white-label telehealth platform and telehealth offers.
Storefront performance depends on education as much as catalog breadth. Pair categories with simple guidance so shoppers know which test fits their goals before they purchase.
Connecting storefront traffic to partner workflows
Promote your storefront link through email, social, and in-person touchpoints, the same channels that work for telehealth for local businesses telehealth launches. Track category conversion and refine emphasis over time.
The broader DNA testing for businesses overview explains how DNA sits inside the LegUpRx partner ecosystem with managed kit and order operations instead of a separate vendor stack.
Pricing and expansion inside one portal
Book a meeting to compare commission previews across DNA and other programs before expanding categories. Expand gradually so messaging stays clear and conversion data stays measurable.
LegUpRx has been used by 800+ businesses across the country, and partners often sequence DNA after telehealth validation, then bundle categories where it improves customer outcomes and average order value.
FAQ
Common questions
How many products should we launch with?
Most partners begin with a focused set of categories, then expand after establishing consistent conversion data.
Can storefront design match our brand?
Yes. Brand presentation can be aligned with your broader customer experience strategy.
Where should we send traffic first?
Drive initial traffic to your highest-intent categories and iterate based on customer behavior patterns.
Explore more of the platform
Review the adjacent parts of the LegUpRx model that support launch, conversion, and expansion.
Ready to get started?
Book a meeting with our team, or buy the yearly plan now to launch under your brand.